{"id":4136,"date":"2020-08-25T19:10:38","date_gmt":"2020-08-25T10:10:38","guid":{"rendered":"http:\/\/35.221.83.217\/?p=4136"},"modified":"2020-12-25T12:07:11","modified_gmt":"2020-12-25T03:07:11","slug":"aarrr%e3%83%a2%e3%83%87%e3%83%ab%e3%81%a8%e3%81%af%ef%bc%9f%e5%b0%8e%e5%85%a5%e3%81%ae%e7%9b%ae%e7%9a%84%e3%82%84%e5%ae%9f%e7%94%a8%e7%9a%84%e3%81%ab%e4%bd%bf%e3%81%84%e3%81%93%e3%81%aa%e3%81%99","status":"publish","type":"post","link":"https:\/\/crowd.itpropartners.com\/pieceblog\/4136","title":{"rendered":"AARRR\u30e2\u30c7\u30eb\u3068\u306f\uff1f\u5c0e\u5165\u306e\u76ee\u7684\u3084\u5b9f\u7528\u7684\u306b\u4f7f\u3044\u3053\u306a\u3059\u65b9\u6cd5\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u624b\u6cd5\u3068\u3057\u3066\u3001\u8fd1\u5e74\u300c\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u300d\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u9577\u3092\u76ee\u6307\u3057\u3066\u3001\u52b9\u679c\u6e2c\u5b9a\u3001\u5b9f\u9a13\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u306a\u691c\u8a3c\u306a\u3069\u3092\u884c\u3046\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u306f\u3001\u4eca\u5f8c\u3082\u591a\u304f\u306e\u4e8b\u696d\u3092\u652f\u3048\u308b\u624b\u6cd5\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3093\u306a\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u300cAARRR\u30e2\u30c7\u30eb\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>AARRR\u30e2\u30c7\u30eb\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8ab2\u984c\u306e\u767a\u898b\u3084\u3001\u30d3\u30b8\u30cd\u30b9\u30b9\u30c6\u30fc\u30b8\u306e\u7406\u89e3\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u3067\u306f\u3001\u305d\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u6301\u3064AARRR\u30e2\u30c7\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#AARRR\"><span class=\"toc_number toc_depth_1\">1<\/span> AARRR\u30e2\u30c7\u30eb\u3068\u306f<\/a><\/li><li><a href=\"#AARRR-2\"><span class=\"toc_number toc_depth_1\">2<\/span> AARRR\u30e2\u30c7\u30eb\u6226\u7565\u3092\u53d6\u308a\u5165\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#AARRR-3\"><span class=\"toc_number toc_depth_1\">3<\/span> AARRR\u30e2\u30c7\u30eb\u306e\u5b9f\u4f8b\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7d39\u4ecb<\/a><\/li><li><a href=\"#AARRR-4\"><span class=\"toc_number toc_depth_1\">4<\/span> AARRR\u30e2\u30c7\u30eb\u6226\u7565\u3092\u53d6\u308a\u5165\u308c\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"AARRR\">AARRR\u30e2\u30c7\u30eb\u3068\u306f<\/span><\/h2>\n<p>AARRR\u30e2\u30c7\u30eb\u3068\u306f\u3001\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3067\u306e\u6226\u7565\u7acb\u3066\u306b\u4f7f\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30eb\u300c500 Startups\u300d\u306e\u5275\u696d\u8005\u3067\u3042\u308bDave McClure\u304c\u63d0\u5531\u3057\u305f\u8003\u3048\u65b9\u3067\u3001\u4eca\u3067\u306f\u65e5\u672c\u3092\u542b\u3081\u305f\u4e16\u754c\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8aad\u307f\u65b9\u306fAARRR\uff08\u30a2\u30fc\uff09\u3068\u306a\u308a\u3001\u6d77\u8cca\u306e\u53eb\u3073\u58f0\u306b\u4f3c\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u6d77\u8cca\u6307\u6a19\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>AARRR\u30e2\u30c7\u30eb\u306f5\u3064\u306e\u8a00\u8449\u306e\u982d\u6587\u5b57\u304b\u3089\u4f5c\u3089\u308c\u3066\u3044\u3066\u3001Acquisition\uff08\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff09Activation\uff08\u5229\u7528\u958b\u59cb\uff09Retention\uff08\u7d99\u7d9a\u5229\u7528\uff09Referral\uff08\u7d39\u4ecb\uff09Revenue\uff08\u53ce\u76ca\u5316\uff09\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u30895\u3064\u306e\u8981\u7d20\u306f\u3001\u6bb5\u968e\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092\u7406\u89e3\u3057\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u3067\u5fc5\u8981\u306a\u691c\u8a3c\u3084\u6539\u5584\u3092\u5b9f\u65bd\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u6210\u9577\u3092\u4fc3\u3059\u304d\u3063\u304b\u3051\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u30675\u3064\u306e\u8a00\u8449\u3092\u78ba\u8a8d\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u304a\u3051\u308b\u7406\u89e3\u3092\u6df1\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>Acquisition\uff1a\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97<\/li>\n<li>Activation\uff1a\u5229\u7528\u958b\u59cb<\/li>\n<li>Retention\uff1a\u7d99\u7d9a\u5229\u7528<\/li>\n<li>Referral\uff1a\u7d39\u4ecb<\/li>\n<li>Revenue\uff1a\u53ce\u76ca\u5316<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Acquisition\uff1a\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97<\/h3>\n<p>Acquisition\u306f\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3068\u8aad\u307f\u3001\u610f\u5473\u306f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>AARRR\u30e2\u30c7\u30eb\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u306a\u308a\u3001\u6b21\u306eActivation\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u3066\u6539\u5584\u304c\u9032\u3081\u3089\u308c\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u7a0b\u5ea6\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u3080\u306e\u304b\u3092\u3001\u6bd4\u7387\u3067\u78ba\u8a8d\u3059\u308b\u306a\u3069\u306e\u691c\u8a3c\u65b9\u6cd5\u304c\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3078\u306e\u521d\u56de\u8a2a\u554f\u6570\u3084\u3001\u65e9\u3081\u306b\u4f1a\u54e1\u767b\u9332\u7b49\u3092\u884c\u3063\u3066\u304f\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6307\u6a19\u306b\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u4f7f\u3044\u306f\u3058\u3081\u3066\u304f\u308c\u308b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u304c\u3001AARRR\u30e2\u30c7\u30eb\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>Activation\uff1a\u5229\u7528\u958b\u59cb<\/h3>\n<p>Activation\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u958b\u59cb\u6bb5\u968e\u3092\u793a\u3059\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>\u5229\u7528\u958b\u59cb\u3057\u3066\u5b9f\u969b\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u306e\u304b\u3001\u4f7f\u7528\u5c65\u6b74\u306f\u3069\u308c\u304f\u3089\u3044\u306b\u306a\u308b\u306e\u304b\u3068\u3044\u3063\u305f\u6307\u6a19\u3092\u8ef8\u306b\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>Web\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u306b\u306f\u30ed\u30b0\u30a4\u30f3\u60c5\u5831\u306a\u3069\u3082\u53c2\u8003\u306b\u3057\u3066\u3001\u3088\u308a\u30ea\u30a2\u30eb\u306a\u6570\u5024\u3067\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6163\u308c\u3066\u3082\u3089\u3044\u3001\u6c17\u6301\u3061\u3088\u304f\u4f7f\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u5de5\u592b\u3059\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>Retention\uff1a\u7d99\u7d9a\u5229\u7528<\/h3>\n<p>Retention\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u305d\u306e\u5f8c\u7d99\u7d9a\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u304b\u3081\u308b\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>\u4e00\u5b9a\u671f\u9593\u304c\u7d4c\u904e\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u304c\u6e1b\u3089\u306a\u3044\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u3088\u308b\u5b9a\u671f\u7684\u306a\u5229\u7528\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u3046\u3044\u3063\u305f\u7d99\u7d9a\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3092\u8003\u6848\u3059\u308b\u306e\u304c\u3001Retention\u306e\u30b9\u30c6\u30fc\u30b8\u3067\u3059\u3002<\/p>\n<p>\u4ed6\u306b\u3082\u4f11\u7720\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u5ea6\u9867\u5ba2\u3068\u3057\u3066\u8fce\u3048\u5165\u308c\u308b\u305f\u3081\u306b\u3001\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u8003\u3048\u308b\u306e\u3082Retention\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u7279\u5fb4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>Referral\uff1a\u7d39\u4ecb<\/h3>\n<p>Referral\u3067\u306f\u3001\u73fe\u5728\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7d39\u4ecb\u3092\u4fc3\u3059\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>\u7d39\u4ecb\u3057\u305f\u304f\u306a\u308b\u3060\u3051\u306e\u5229\u4fbf\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3001\u3082\u3057\u304f\u306f\u7d39\u4ecb\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306b\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u5236\u5ea6\u3092\u63d0\u6848\u3059\u308b\u3068\u3044\u3063\u305f\u624b\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u7d39\u4ecb\u3055\u308c\u305f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u518d\u3073AARRR\u30e2\u30c7\u30eb\u306b\u304a\u3051\u308bAcquisition\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5f53\u3066\u306f\u3081\u3066\u8003\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>Revenue\uff1a\u53ce\u76ca\u5316<\/h3>\n<p>Revenue\u306f\u53ce\u76ca\u5316\u3092\u610f\u5473\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u3067\u3001AARRR\u30e2\u30c7\u30eb\u306e\u6700\u7d42\u6bb5\u968e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7d99\u7d9a\u30e6\u30fc\u30b6\u30fc\u306b\u300c\u304a\u91d1\u3092\u652f\u6255\u3063\u3066\u826f\u3044\u300d\u3068\u601d\u308f\u305b\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u306a\u308a\u3001\u305d\u308c\u3060\u3051\u306e\u660e\u78ba\u306a\u4fa1\u5024\u3092\u63d0\u793a\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u898b\u76f4\u3057\u3066\u3001Revenue\u306b\u304a\u3051\u308b\u53ce\u76ca\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3055\u3089\u306a\u308b\u53ce\u76ca\u62e1\u5927\u3092\u76ee\u6307\u3059\u3053\u3068\u3067\u3001AARRR\u30e2\u30c7\u30eb\u306e\u6709\u52b9\u6d3b\u7528\u304c\u9032\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"AARRR-2\">AARRR\u30e2\u30c7\u30eb\u6226\u7565\u3092\u53d6\u308a\u5165\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p><strong>AARRR\u30e2\u30c7\u30eb\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8a08\u753b\u7684\u306a\u6210\u9577\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5185\u5305\u3057\u3066\u3044\u308b\u8ab2\u984c\u306e\u767a\u898b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u898b\u76f4\u3057\u3001\u30b9\u30c6\u30c3\u30d7\u3067\u5206\u985e\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u793e\u5185\u3067\u306e\u8a8d\u8b58\u306e\u5171\u6709\u306a\u3069\u304c\u884c\u3063\u3066\u3001\u6210\u9577\u6226\u7565\u306e\u7acb\u6848\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9577\u671f\u7684\u306a\u4e8b\u696d\u8a08\u753b\u306b\u306a\u308b\u305f\u3081\u3001\u6307\u6a19\u3068\u306a\u308b\u3082\u306e\u304c\u306a\u3051\u308c\u3070\u4e8b\u696d\u5185\u5bb9\u306b\u5c11\u3057\u305a\u3064\u30d6\u30ec\u304c\u751f\u3058\u305f\u308a\u3001\u6539\u5584\u70b9\u306e\u767a\u898b\u304c\u56f0\u96e3\u3068\u306a\u3063\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081AARRR\u30e2\u30c7\u30eb\u306e\u3088\u3046\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u3066\u3001\u73fe\u72b6\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u4e8b\u696d\u306e\u5b89\u5b9a\u3092\u56f3\u308b\u3053\u3068\u306b\u306f\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6210\u9577\u6226\u7565\u3092\u8a08\u753b\u7684\u306b\u7acb\u3066\u308b\u969b\u306b\u306f\u3001AARRR\u30e2\u30c7\u30eb\u306e\u5c0e\u5165\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u898b\u51fa\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"AARRR-3\">AARRR\u30e2\u30c7\u30eb\u306e\u5b9f\u4f8b\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7d39\u4ecb<\/span><\/h2>\n<p>AARRR\u30e2\u30c7\u30eb\u306f\u591a\u304f\u306e\u4f01\u696d\u3067\u5b9f\u65bd\u3055\u308c\u3066\u3044\u3066\u3001<strong>\u6709\u540d\u306a\u3068\u3053\u308d\u3067\u306f\u30b9\u30c8\u30ec\u30fc\u30b8\u30b5\u30fc\u30d3\u30b9\u300cDropbox\u300d\u306e\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u306a\u3069\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u30d7\u30e9\u30b9\u3057\u305f\u7d39\u4ecb\u5236\u5ea6\u3084\u3001\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3092\u884c\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u9577\u306b\u52aa\u3081\u305f\u3068\u3044\u3046\u5b9f\u4f8b\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u6709\u540d\u4e8b\u696d\u3092\u62bc\u3057\u4e0a\u3052\u305f\u5b9f\u7e3e\u3092\u6301\u3064AARRR\u30e2\u30c7\u30eb\u306f\u3001\u3059\u3050\u306b\u3067\u3082\u5c0e\u5165\u3057\u305f\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u52e2\u3044\u3060\u3051\u3067\u5c0e\u5165\u3092\u9032\u3081\u3066\u3082\u3001\u6b63\u3057\u3044\u5f62\u3067AARRR\u30e2\u30c7\u30eb\u3092\u4f7f\u3046\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3053\u3067\u983c\u308a\u306b\u306a\u308b\u306e\u304c\u3001AARRR\u30e2\u30c7\u30eb\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070AARRR\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5404\u30b9\u30c6\u30c3\u30d7\u306e\u7591\u554f\u306b\u7b54\u3048\u308b\u3088\u3046\u306a\u5f62\u3067\u7a74\u57cb\u3081\u3092\u884c\u3044\u3001\u6307\u6a19\u3092\u53c2\u8003\u306b\u5b9f\u969b\u306e\u72b6\u6cc1\u3092\u5224\u65ad\u3057\u3066\u6539\u5584\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u3067\u3001AARRR\u30e2\u30c7\u30eb\u3092\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>AARRR\u30e2\u30c7\u30eb\u306e\u5c0e\u5165\u306f\u3058\u3081\u306b\u306f\u3001\u3068\u308a\u3042\u3048\u305a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u5f53\u3066\u306f\u3081\u308b\u5f62\u3067\u9032\u884c\u3059\u308b\u3053\u3068\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 120px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">Acquisition\uff08\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff09<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><span style=\"font-weight: 400;\">\u65b0\u305f\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u8003\u3048\u3089\u308c\u308b\u65b9\u6cd5\u3068\u306f\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3068\u306f\uff1f<\/span><\/td>\n<td style=\"width: 33.3333%; height: 24px;\">\uff1c\u6307\u6a19\uff1e<br \/>\n\u30fb\u516c\u5f0f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3078\u306e\u8a2a\u554f\u6570<br \/>\n\u30fb\u554f\u5408\u305b\u7a93\u53e3\u3078\u306e\u9023\u7d61\u6570<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">Activation\uff08\u5229\u7528\u958b\u59cb\uff09<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><span style=\"font-weight: 400;\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u305f\u304f\u306a\u308b\u7406\u7531\u3068\u306f\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3069\u306e\u3088\u3046\u306aUI\u304c\u5229\u7528\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\u306e\u304b\uff1f<\/span><\/td>\n<td style=\"width: 33.3333%; height: 24px;\">\uff1c\u6307\u6a19\uff1e<br \/>\n\u30fb\u304a\u8a66\u3057\u3067\u306e\u5229\u7528\u8005\u6570<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">Retention\uff08\u7d99\u7d9a\u5229\u7528\uff09<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">\u30fb\u5229\u7528\u3092\u7d99\u7d9a\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\uff1f<\/p>\n<p>\u30fb\u30e6\u30fc\u30b6\u30fc\u306f\u4f55\u3092\u57fa\u6e96\u306b\u7d99\u7d9a\u3092\u5224\u65ad\u3059\u308b\u306e\u304b\uff1f\uff08\u4fa1\u683c\u3001\u53e3\u30b3\u30df\u306a\u3069\uff09<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">\uff1c\u6307\u6a19\uff1e<br \/>\n\u30fb\u6709\u6599\u4f1a\u54e1\u767b\u9332\u6570<br \/>\n\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u6570<br \/>\n\u30fb\u5b9f\u969b\u306e\u6a5f\u80fd\u306e\u7a3c\u50cd\u7387<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">Referral\uff08\u7d39\u4ecb\uff09<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">\u30fb\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3057\u3066\u304f\u308c\u308b\u306e\u304b\uff1f<\/p>\n<p>\u30fb\u7d39\u4ecb\u3059\u308b\u3068\u3057\u305f\u3089\u4f55\u304b\u3089\uff08SNS\u3001\u53e3\u982d\uff09\u306b\u306a\u308b\u304b\uff1f<\/p>\n<p>\u30fb\u3069\u3093\u306a\u30b7\u30b9\u30c6\u30e0\u304c\u3042\u308b\u3068\u7d39\u4ecb\u3057\u3084\u3059\u3044\u304b\uff1f<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">\uff1c\u6307\u6a19\uff1e<br \/>\n\u30fb\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u7d39\u4ecb\u5b9f\u7e3e<br \/>\n\u30fbSNS\u3067\u306e\u691c\u7d22\u30d2\u30c3\u30c8\u6570<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">Revenue\uff08\u53ce\u76ca\u5316\uff09<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><span style=\"font-weight: 400;\">\u30fb\u53ce\u76ca\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u53ce\u76ca\u3092\u9ad8\u3081\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\uff1f<\/span><\/td>\n<td style=\"width: 33.3333%; height: 24px;\">\uff1c\u6307\u6a19\uff1e<br \/>\n\u30fb\u30e6\u30fc\u30b6\u30fc\u3072\u3068\u308a\u306b\u5bfe\u3057\u3066\u306e\u5229\u76ca\u7387<br \/>\n\u30fb\u30b5\u30fc\u30d3\u30b9\u5168\u4f53\u3067\u306e\u5229\u76ca\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 8pt;\">\u203b\u53c2\u8003\uff1ahttps:\/\/ferret-plus.com\/useful-items\/5b3db2d36ef5e41d7300003a<\/span><\/p>\n<p>\u3042\u304f\u307e\u3067\u3072\u3068\u3064\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u3053\u3061\u3089\u3092\u53c2\u8003\u306b\u3084\u308a\u3084\u3059\u3044\u5f62\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><span id=\"AARRR-4\">AARRR\u30e2\u30c7\u30eb\u6226\u7565\u3092\u53d6\u308a\u5165\u308c\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/span><\/h2>\n<p><strong>AARRR\u30e2\u30c7\u30eb\u3092\u4e8b\u696d\u6226\u7565\u3068\u3057\u3066\u53d6\u308a\u5165\u308c\u308b\u969b\u306b\u306f\u3001\u6307\u6a19\u306e\u9078\u629e\u3092\u9593\u9055\u3048\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046<\/strong>\u3002<\/p>\n<p>\u3069\u3093\u306a\u6307\u6a19\u306b\u6ce8\u76ee\u3057\u3066\u4e8b\u696d\u306e\u6210\u679c\u3084\u6539\u5584\u70b9\u3092\u8ffd\u6c42\u3059\u308b\u304b\u3092\u9593\u9055\u3048\u308b\u3068\u3001\u7684\u5916\u308c\u306a\u5bfe\u7b56\u306b\u6642\u9593\u3092\u53d6\u3089\u308c\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u6307\u6a19\u306f\u8907\u6570\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u8003\u3048\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5909\u66f4\u306a\u3069\u3092\u884c\u3044\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9069\u3057\u305f\u3082\u306e\u3092\u9078\u629e\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i\">\u307e\u3068\u3081<\/span><\/h2>\n<p>AARRR\u30e2\u30c7\u30eb\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u3053\u308c\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3088\u308a\u826f\u3044\u4e8b\u696d\u8a08\u753b\u306b\u5909\u3048\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n<p>\u300c\u4e8b\u696d\u306e\u6210\u9577\u306b\u884c\u304d\u8a70\u307e\u3063\u3066\u3044\u308b\u300d\u300c\u4f55\u3092\u57fa\u6e96\u306b\u4e8b\u696d\u5c55\u958b\u3092\u9032\u3081\u308c\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u304f\u306a\u3063\u305f\u300d<\/p>\n<p>\u305d\u3046\u3044\u3063\u305f\u3068\u304d\u306b\u306fAARRR\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3057\u3001\u4f01\u696d\u3068\u3057\u3066\u306e\u6210\u9577\u3092\u4fc3\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"max-width: 100%;width: 100%;margin: 0 auto;display: block; align=\u201dcenter\u201d\">\n<a href=\"https:\/\/crowd.itpropartners.com\/lp\/whitepaper2021?utm_source=media&utm_medium=banner&utm_campaign=offer\" onclick=\"ga('send','event\u2019,\u2019stap_article','click\u2019,\u2019all_contentsidebar_bottom\u2019, 1);\"  target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/crowd.itpropartners.com\/pieceblog\/wp-content\/uploads\/2020\/01\/white_paper_banner_foot.png\"\u3000 \/><\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u624b\u6cd5\u3068\u3057\u3066\u3001\u8fd1\u5e74\u300c\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u300d\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u3063\u3066\u3044\u307e\u3059\u3002 \u30b5\u30fc\u30d3\u30b9\u306e\u6210\u9577\u3092\u76ee\u6307\u3057\u3066\u3001\u52b9\u679c\u6e2c\u5b9a\u3001\u5b9f\u9a13\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u306a\u691c\u8a3c\u306a\u3069\u3092\u884c\u3046\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u306f\u3001\u4eca\u5f8c\u3082\u591a\u304f\u306e\u4e8b\u696d\u3092\u652f\u3048\u308b\u624b\u6cd5\u306b\u306a 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